Rhetoric In the Land of Doublespeak
He-Said-She-Said But Not Really: The Trouble With Speechwriting in Presidential Politics
by New York Zion
A few weeks ago, I was watching Governor Palin give her speech at the Republican National Convention. I thought the speech was shallow, crass and disturbing in the way that political speeches broadcasted by corporate media typically are, irrespective of partisan affiliation. But I was even more dismayed when I learned from the news correspondent that Palin did not write her own speech; she “delivered” the speech but is not primarily responsible in crafting it. She is not alone, however. Like most nationally prominent politicians, she now recites a speech drafted by others, who, while intending to sound like her, interweave carefully engineered, focus group tested rhetoric designed to express perfect phrasing, syntax, style and content for their messages.
Of course there is undeniable value in the processes of collaboration and editorial assistance. Even Dr. Martin Luther King Jr., an exceptional scholar and orator, received assistance with his speeches. It is the mark of any good leader to call upon the assistance and expertise of those at his/her side in order to further the group’s mission. There is a difference between receiving assistance with the crafting of one’s speech, however, and having others write it for you. Bradley Patterson Jr, in his book The White House Staff, notes that “the speechwriting director operates on a rule of exclusivity; for all the president’s spoken words, the speechwriters are the guardians of his style, his syntax, and his accuracy.” More troubling is the historic lack if not complete absence of communication between White House wordsmiths and the commander-in-chief, who will often review his speech for the first time just minutes before delivering it.
I believe that speechwriting as is practiced in the pantheon of modern politics, instead of bridging the gap between leadership and populous, effectively distances the orator from his/her intended audience and raises suspicions regarding the credibility and authenticity of candidates and elected officials. For example, Ms. Palin once made a reference to God in her speech. But was this remark made from sincere spiritual conviction or was it the shrewdness of Palin’s speechwriter(s) who endeavored to ensure that Palin did not alienate the southern evangelical contingent? With the outsourcing of words effected by the contemporary practice of political speechwriting, one just can’t tell.
The fact that our leaders do not off the tip of their pens, let alone tongues, articulate their heartfelt concerns in a way that is comprehensible to the general public is troubling. Is it really too much to ask that our president be adept at communicating his/her own thoughts and agenda in both oral and written form? There is intrinsic value in being able to communicate as directly as possible one’s own thoughts and intentions. In a genuine democracy, the people have a right to experience the truth of a candidate, a truth that should be communicated directly and not transmitted vicariously through the strategic engineering of speechwriters. We must be able to clearly perceive the genuineness, humanity and unique individuality of the personality in authority over us if our collective will is to confer upon them legitimate power. For transparency’s sake, we must, therefore, demand that those who aspire to lead us speak and write for themselves.
And so, I offer my final thoughts to the runners of this presidential race: Do us all a favor and sit this one out if you feel the need to have others craft your speeches. Get help if you need to. Have someone look it over. But please, draft your own. This country needs a real leader who does not need to be reminded of how important certain people and issues are to him/her. You need to stand on your own and prove to us that you know how to say what you mean. Otherwise, your persona is more that of an actor than head of state.